Our Story – Smitten Kitten

Our Story

Smitten Kitten is an independently owned Lingerie Boutique that originated in a Melbourne laneway in March 2003. The French-inspired boutique developed a following for its local and imported fashion lingerie, hosiery, perfumes and silk essentials.

The popular alleycats later moved uptown to Melbourne’s vibrant laneway, Degraves Street, which they called home for the next eight years. In March 2011, Smitten Kitten moved solely online when the owner and her family returned home to New Zealand.

Special occasion intimates are at the heart of Smitten Kitten, which echos in luxury silks, tulles and delicate laces - perfect for weddings, honeymoons, anniversaries and weekends away. There’s also a good measure of comfortable everyday essentials, that are a style-note above the rest.

Smitten Kitten continues to sell relevant fashion labels quintessential to boutique lingerie - a carefully considered range that’s a little off the beaten track, with the notion of offering a collection that captures the romance of falling in love.
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